Alex TerendaProduct Designer

Now

What I'm up to. Last updated 9th July 2025.

Building

  • Product Dissection - A newsletter on product design and strategy. Distilling lessons from helping take a client from startup to acquisition into actionable insights for founders and product leaders. Figuring out the format, audience and Jobs To Be Done.
  • Possible Forms - On the back burner. A long-term research project on the future of technology. Currently in a relaxed exploration phase where I get to meet people in foresight, forecasting and innovation and call it customer development.

Writing

  • A small newsletter - Eclectic writing shared with a close circle of friends. A space for wondering without paying much thought to polish or performance.
  • Microfiction - A creative exercise spun out of conversations around Possible Forms. I used to submit to journals like Glimmer Train (RIP) and Tor (Reactor?) as a starry-eyed teen; he'd be quietly pleased.

Learning

Reading

  • Startup classics - Re-reading Zero to One, The Lean Startup, High Output Management, Crossing the Chasm, Positioning… Curious to see what aged well, and what already feels dated.

Listening

  • The Rest Is Politics - British politics is much, much more entertaining when you're not directly subject to it.
  • Darktide OST - Jesper Kyd is a genius in how he captured the setting, the sense of forward motion in the game.